49
step drill bit
Skip itSoft demand (-4.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good895.62avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.68avg listing price — sweet spot $15–$100
Market size
Okay£180K£180K/yr · 151K searches
Price range
Okay£4.34–£19.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-4.9%90-day search growth — must beat 0% to launch