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staples 10mm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,323.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Avg price
Bad£4.50avg listing price — sweet spot $15–$100
Market size
Bad£35K£35K/yr · 39K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.52–£8.45cheapest to priciest tracked listing — scored on the share inside $15–$100