57
staple gun
Launch itA $891K/yr market growing +13.3% this quarter with returns at 1.8% — clears our launch bar.
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Great£891K£891K/yr · 811K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Okay£5.63–£24.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Avg price
Okay£10.13avg listing price — sweet spot $15–$100
Review moat
Okay3,388avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Signals No Dominant Brand