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stain blocker paint
Skip itSoft demand (-22.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Price range
Good£6.37–£27.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.91avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£278K£278K/yr · 198K searches
Review moat
Okay1,604avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-22.7%90-day search growth — must beat 0% to launch