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stab proof vest
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Review moat
Incredible66.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£85.75avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£193K£193K/yr · 248K searches
Price range
Okay£13.96–£270.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale