54
square toilet seat
Worth a lookShows a sweet-spot price point ($22.33 avg), but soft demand (-11.8% this quarter) keeps it on the watch list.
Avg price
Great£22.33avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£10.42–£32.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good£449K£449K/yr · 320K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,543.9avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Signals High Returns