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split pins
Skip itPrices mostly outside the sweet spot ($2.64–$7.55) — this niche doesn't clear our bar today.
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great102.5avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£122K£122K/yr · 183K searches
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.37avg listing price — sweet spot $15–$100
Price range
Bad£2.64–£7.55cheapest to priciest tracked listing — scored on the share inside $15–$100