59
spirit level
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Market size
Good£631K£631K/yr · 722K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£3.01–£27.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.78avg listing price — sweet spot $15–$100
Review moat
Okay2,078.24avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand