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spirit level sets
Worth a lookShows low returns (0.8%), but soft demand (-22.9% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£36.50avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great£5.77–£118.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good754.04avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£124K£124K/yr · 128K searches
Growth
Bad-22.9%90-day search growth — must beat 0% to launch