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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 12Conversion 98Competition 25Returns 99Price range 24Avg price 23Brand share 8Review moat 28Quality gap 24

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible17.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,704.27

avg incumbent reviews — the moat a new listing must climb

Competition

Bad70%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad£2.91–£18.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£8.21

avg listing price — sweet spot $15–$100

Market size

Bad£81K

£81K/yr · 57K searches

Growth

Bad-26.2%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand