48
soft close hinges
Skip itSoft demand (-29.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good578.83avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good£13.89avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Okay£4.87–£22.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£104K£104K/yr · 107K searches
Growth
Bad-29.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand