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Prices mostly outside the sweet spot ($2.77–$17.40) — this niche doesn't clear our bar today.

Market size 27Growth 18Conversion 84Competition 49Returns 97Price range 16Avg price 20Brand share 69Review moat 35Quality gap 53

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,022

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£113K

£113K/yr · 169K searches

Avg price

Bad£7.14

avg listing price — sweet spot $15–$100

Growth

Bad-13.5%

90-day search growth — must beat 0% to launch

Price range

Bad£2.77–£17.40

cheapest to priciest tracked listing — scored on the share inside $15–$100