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47

smokeless coal

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Soft demand (-68.7% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 0Conversion 42Competition 41Returns 98Price range 83Avg price 88Brand share 46Review moat 76Quality gap 77

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great£20.25

avg listing price — sweet spot $15–$100

Price range

Great£7.59–£56.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Great482.75

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£51K

£51K/yr · 76K searches

Growth

Bad-68.7%

90-day search growth — must beat 0% to launch