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smoke grenades
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£18.17avg listing price — sweet spot $15–$100
Growth
Great+62.5%90-day search growth — must beat 0% to launch
Review moat
Good541.44avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good£7.48–£25.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£103K£103K/yr · 208K searches
Signals Low Review Barrier