59
smoke bombs
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£16.90avg listing price — sweet spot $15–$100
Price range
Great£4.79–£48.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good876.56avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Market size
Okay£111K£111K/yr · 129K searches