50
smoke and carbon monoxide alarm
Worth a lookShows low returns (1.0%), but soft demand (-34.9% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great£20.60avg listing price — sweet spot $15–$100
Price range
Great£10.85–£36.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£402K£402K/yr · 183K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,356.94avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-34.9%90-day search growth — must beat 0% to launch