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smoke alarms for home
Worth a lookShows a $2.0M/yr market, but soft demand (-21.1% this quarter) keeps it on the watch list.
Market size
Great£2.0M£2.0M/yr · 1.5M searches
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.26avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay£5.74–£18.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,197avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.1%90-day search growth — must beat 0% to launch