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smoke alarms for home 2 pack
Skip itSoft demand (-40.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.46avg listing price — sweet spot $15–$100
Price range
Good£10.35–£20.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad4,984.82avg incumbent reviews — the moat a new listing must climb
Market size
Bad£82K£82K/yr · 28K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-40.6%90-day search growth — must beat 0% to launch