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smart plug
Launch itA $2.5M/yr market growing +1.8% this quarter with returns at 1.9% — clears our launch bar.
Market size
Incredible£2.5M£2.5M/yr · 1.9M searches
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Great£15.28avg listing price — sweet spot $15–$100
Price range
Good£6.09–£28.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad7,574.65avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand