54
smart lock
Worth a lookShows beatable incumbent ratings (4.0★), but weak search conversion (1.2%) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great31%top-5 click share — an open shelf
Avg price
Great£85.21avg listing price — sweet spot $15–$100
Review moat
Good553.44avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Market size
Good£483K£483K/yr · 461K searches
Price range
Okay£19.08–£252.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Returns
Bad6.0%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale