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smart light switches
Skip itSoft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good£5.78–£37.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.11avg listing price — sweet spot $15–$100
Review moat
Good1,198.79avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad£91K£91K/yr · 426K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-30.2%90-day search growth — must beat 0% to launch