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smart home
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Avg price
Great£19.37avg listing price — sweet spot $15–$100
Price range
Great£6.61–£54.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,655.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad£62K£62K/yr · 109K searches
Growth
Bad-18.9%90-day search growth — must beat 0% to launch