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smart dimmer switch
Skip itSoft demand (-34.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£27.21avg listing price — sweet spot $15–$100
Price range
Great£11.97–£83.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,169.87avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£61K£61K/yr · 45K searches
Growth
Bad-34.5%90-day search growth — must beat 0% to launch