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smart button
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£19.77avg listing price — sweet spot $15–$100
Price range
Great£9.92–£57.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Good865.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£180K£180K/yr · 151K searches
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand