47
small torch
Skip itSoft demand (-26.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay£249K£249K/yr · 387K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.11–£19.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad9,991.4avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.47avg listing price — sweet spot $15–$100
Growth
Bad-26.6%90-day search growth — must beat 0% to launch