54
small step ladder
Worth a lookShows low returns (0.4%), but soft demand (-9.3% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£16.56avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Good£6.62–£32.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£253K£253K/yr · 316K searches
Review moat
Okay3,943.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality