Skip to content
39

small oil filled radiator

Skip it

Soft demand (-74.1% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 0Conversion 42Competition 25Returns 39Price range 92Avg price 94Brand share 44Review moat 44Quality gap 86

Avg price

Great£22.77

avg listing price — sweet spot $15–$100

Price range

Great£13.78–£47.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,131

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Competition

Bad71%

top-5 click share — a locked-up shelf

Market size

Bad£74K

£74K/yr · 98K searches

Growth

Bad-74.1%

90-day search growth — must beat 0% to launch