40
small cable ties
Skip itPrices mostly outside the sweet spot ($2.40–$4.81) — this niche doesn't clear our bar today.
Conversion
Incredible22.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Okay+19.1%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,276.44avg incumbent reviews — the moat a new listing must climb
Market size
Bad£65K£65K/yr · 88K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Avg price
Bad£3.28avg listing price — sweet spot $15–$100
Price range
Bad£2.40–£4.81cheapest to priciest tracked listing — scored on the share inside $15–$100