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sleeper screws
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good989.61avg incumbent reviews — the moat a new listing must climb
Growth
Good+28.0%90-day search growth — must beat 0% to launch
Avg price
Okay£10.68avg listing price — sweet spot $15–$100
Price range
Okay£5.18–£20.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£70K£70K/yr · 114K searches
Brand share
Bad93%top-5 brand share — brand-locked demand