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slate oil
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Good989.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.88avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Price range
Bad£4.86–£17.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Market size
Bad£27K£27K/yr · 23K searches