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54

slate chippings

Worth a look

Shows low returns (0.1%), but a small market ($37K/yr) keeps it on the watch list.

Market size 9Growth 77Conversion 48Competition 44Returns 99Price range 30Avg price 49Brand share 41Review moat 74Quality gap 80

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Great+65.9%

90-day search growth — must beat 0% to launch

Review moat

Good555.26

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.92

avg listing price — sweet spot $15–$100

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Price range

Okay£5.81–£19.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£37K

£37K/yr · 82K searches