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skirting board
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great288.75avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Price range
Good£2.61–£44.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.73avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Bad£56K£56K/yr · 517K searches
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand