55
ski gloves
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-86.7% this quarter) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£1.97–£31.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,880.74avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£219K£219K/yr · 628K searches
Avg price
Okay£9.94avg listing price — sweet spot $15–$100
Growth
Bad-86.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand