53
sink plug chain
Worth a lookShows searches that convert (13.1% search→purchase), but prices mostly outside the sweet spot ($2.45–$8.10) keeps it on the watch list.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great393.59avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 93K searches
Avg price
Bad£4.21avg listing price — sweet spot $15–$100
Price range
Bad£2.45–£8.10cheapest to priciest tracked listing — scored on the share inside $15–$100