40
single socket
Skip itPrices mostly outside the sweet spot ($1.79–$12.26) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Review moat
Good573.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.55avg listing price — sweet spot $15–$100
Market size
Bad£45K£45K/yr · 85K searches
Price range
Bad£1.79–£12.26cheapest to priciest tracked listing — scored on the share inside $15–$100