47
shower door
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great360.54avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Avg price
Great£90.41avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£9.61–£153.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Market size
Bad£34K£34K/yr · 116K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price