47
short extension lead
Skip itPrices mostly outside the sweet spot ($3.60–$14.30) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Market size
Good£393K£393K/yr · 533K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,291.14avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.61avg listing price — sweet spot $15–$100
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.60–£14.30cheapest to priciest tracked listing — scored on the share inside $15–$100