39
short extension lead 0.2m
Skip itPrices mostly outside the sweet spot ($3.95–$14.06) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,515.03avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.53avg listing price — sweet spot $15–$100
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 59K searches
Price range
Bad£3.95–£14.06cheapest to priciest tracked listing — scored on the share inside $15–$100