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shoe goo
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,163.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay£145K£145K/yr · 96K searches
Avg price
Bad£8.16avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.89–£10.17cheapest to priciest tracked listing — scored on the share inside $15–$100