63
set square
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great£3.92–£101.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Review moat
Good919.39avg incumbent reviews — the moat a new listing must climb
Market size
Good£476K£476K/yr · 538K searches
Avg price
Okay£11.88avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand