48
scissors heavy duty
Skip itA deep review moat (11,986 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Price range
Okay£4.21–£20.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.52avg listing price — sweet spot $15–$100
Market size
Okay£101K£101K/yr · 77K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,985.65avg incumbent reviews — the moat a new listing must climb