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scales 0.01g
Skip itSoft demand (-15.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£419K£419K/yr · 384K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,947.29avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.74–£18.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£8.30avg listing price — sweet spot $15–$100
Growth
Bad-15.3%90-day search growth — must beat 0% to launch