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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 31Growth 38Conversion 87Competition 2Returns 97Price range 41Avg price 65Brand share 0Review moat 71Quality gap 38

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good669.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.79

avg listing price — sweet spot $15–$100

Price range

Okay£10.50–£18.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+10.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£145K

£145K/yr · 104K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand