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A concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.

Market size 67Growth 32Conversion 57Competition 16Returns 90Price range 74Avg price 64Brand share 21Review moat 51Quality gap 38

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Good£4.35–£45.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£668K

£668K/yr · 1.0M searches

Avg price

Good£13.64

avg listing price — sweet spot $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,476.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.9%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad81%

top-5 click share — a locked-up shelf