41
sauna
Skip itPrices mostly outside the sweet spot ($66.64–$2501.83) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£841K£841K/yr · 511K searches
Review moat
Great498.11avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£310.41avg listing price — sweet spot $15–$100
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad£66.64–£2501.83cheapest to priciest tracked listing — scored on the share inside $15–$100