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safety goggles
Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£247K£247K/yr · 234K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,816.55avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.35–£18.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.82avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf