27
safe doorbell
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Great£18.50avg listing price — sweet spot $15–$100
Price range
Great£11.19–£30.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good653.67avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Bad£0£0/yr · 110K searches
Growth
Bad-82.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand