50
rubber door stop
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.64–$9.67) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Good+22.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,037.8avg incumbent reviews — the moat a new listing must climb
Market size
Bad£71K£71K/yr · 120K searches
Avg price
Bad£4.53avg listing price — sweet spot $15–$100
Price range
Bad£2.64–£9.67cheapest to priciest tracked listing — scored on the share inside $15–$100