56
rosettes
Worth a lookShows a thin review moat (28 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible28.36avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Great+60.6%90-day search growth — must beat 0% to launch
Price range
Good£3.30–£44.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.57avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£26K£26K/yr · 50K searches