55
roofing felt
Worth a lookShows low returns (0.1%), but soft demand (-4.2% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£27.20avg listing price — sweet spot $15–$100
Price range
Great£4.12–£48.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good639.47avg incumbent reviews — the moat a new listing must climb
Market size
Good£493K£493K/yr · 455K searches
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.2%90-day search growth — must beat 0% to launch